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Top Articles
Paid Search & Analytics Tips
[2012-05-17] Yesterday at SMX London was full of information and handy tips on Paid Search and Analytics. There were four sessions:
Link Building Is Very Important To SEO
[2012-05-01] Link building is probably, the most important element in your search engine optimisation strategy.
Claim Your Google+ Page Before It Is Too Late
[2012-04-13] In the current dot-com era, the conventional laws of building customer relationships have changed and more and more businesses are turning towards social media sites to serve as a platform to connect with their customers. A Google+ Business Page is one such portal that serves as a convenient place for you to get interacting with your customers.
How To Come Up With Online Marketing Ideas
[2012-03-21] Marketing your business involves a lot of writing.How to generate ideas for your online marketing
Whether you do this in-house, or by hiring in the expertise of a copywriter, you'll need one very important thing - lots of ideas for content.
Facebook's New Business Pages - What's New?
[2012-03-02] Facebook brand pages have the Timeline too. This is old news. What we are discussing here is the new features that the business pages have with the Timeline. As we mentioned in a previous post - Facebook has done away with default landing tabs. Also Facebook has stated that cover cannot have any call to action terms like-"Get it now". You cannot offer any price/purchase info or your contact info on the cover photo. You cannot ask users to ‘LIKE' you anymore.
Using Social Media To Sell
[2012-02-14] One of the main barriers preventing businesses from getting stuck into social media is that they don't believe you can actually sell using it.
Is Your Website Content In The Right Place?
[2012-02-02] Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don't bury the lead, blah, blah, blah. And especially-don't put important stuff "below the fold." Below the fold once meant that you keep the good stuff on the upper half of a broadsheet newspaper page, but on the Web it has come to mean that you put the best content at the top of the screen so that people don't need to scroll down to see it. And I knew all of that. At least I thought I did.
What Is A Copywriting Motivator?
[2012-01-13] Well, before I answer that, think for a moment about what it is that makes you decide to buy something.
How Do You Prepare For Meetings?
[2011-12-21] Regardless of what business you're in, conducting a meeting is bound to be part of your marketing process.
How and Why to Use Pinterest for Business
[2011-12-12] These days we get a new "it" thing every few months. Right now a newish service called Pinterest qualifies as next year's Google+ or Twitter.
Over 100 ideas to help you grow a great business!
[2011-12-09] I have some really useful marketing and business development ideas to share with you today.
Bringing Search, Social, and Content Marketing Together
[2011-11-17] Welcome to Day 2 of live coverage of #seschi 2011! My second session of the day discussed the Convergence of Search, Social, and Content Marketing. The session consists of 3 high profile panelists and the biggest audience I've seen yet at the show! This should be GREAT!
Be Cautious While Using Paid Links
[2011-10-27] Paid links, also referred to as "rented" links, have been around since Google's rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google's own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, "do they still work?" In short the answer is "yes!" However before you go out and take advantage of this proven strategy, proceed with some caution.
Who Can Notify You On Google+
[2011-10-13] In continuation with constant evolution, Google+ has come up with new notification controls. These controls let you select who can notify you on Google+ and who cannot.
Don't Overlook Blogging As A Powerful Business Tool
[2011-09-29] One of the most important aspects of your SEO strategy is the generation of back links. One of the best ways to do that is to blog.
Has Your Call to Action Gone AWOL?
[2011-09-15] Creating eye-catching, interesting and relevant copy is not easy.
How Google+ Can Impact Your Brand
[2011-09-01] It is the era of social and Google+ is the latest entry in the arena. This attempt at social networking by Google seems to be working as in a month only the user base shot up to 25 million. So, it has potential and if you want to mark your presence on Google+, then you will have to keep certain branding tips in mind.
Social Media Solutions On A Budget
[2011-08-19] Social Media is very effective when it comes to building your brand and promoting it. However, it seems pricey to many organizations. At the SES San Francisco 2011, the panel discussion on- Social Media Solutions On A Budget focused on the free to low cost tools and strategies that can help companies take up social media.
Don’t Be a Content Marketing Grinch
[2011-08-04] Your Content Should Be Centralized and Decentralized
Social Media Myths
[2011-07-20] Social media is many things to many people. For some, it's a core part of their overall business and marketing strategy. For others, it's a key player in driving traffic to their blog. For others, it's a new toy they're just beginning to play with. And for some, it's about as interesting as pond moss.
Online Video Tips for Small Business and Affiliate Marketing
[2011-07-07] This time someone interviews me. A friend of mine - Bob Thordarson, CEO of BluCapp, Inc. interviewed me about online video for a webinar he was putting together. He gave me a copy of the final video so I wanted to share it here on the Expand2Web Podcast.
Questions That Every Business Owner Must Answer
[2011-06-21] You've created buzz and awareness about your business, you've gained permission to educate and you've even started to build trust through your content and SEO work - prospects are coming to know, like and trust you - you've achieved the equivalent of marketing nirvana, right?
Ideas To Unlock Creativity In Your Business
[2011-06-07] Are you looking for a way to capture your ideas, in fact even unlock creativity in your business? They you might want to consider using a mind map.
What It's Like To Be A Founding CEO As A Company Grows
[2011-05-26] You usually hear a lot about the early days of being a founder CEO, but I'm going to try to write more about the days of being a founding CEO as a company grows. The articles will probably be shorter and more frequent. Earlier today, someone asked me on Formspring what the most under-rated quality of a CEO is and I responded very simply with this: The Ability To Let Go. Late last week, I was lucky enough to get advice from a very successful CEO that told me: only focus on tasks that you yourself can specifically do. If it's something someone else can do and it constantly eats into your time, then you should find someone to fill that role if you have the resources. It resonated with me heavily as I find Onswipe growing faster than ever before and thinking about what tasks I should be taking on every day.
How Dominant Is Social Media Marketing To Buyers?
[2011-05-10] In 2010 The Base One Agency of London sponsored some of the most important research I've seen in our field. And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior.
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