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Top Articles
Optimizing Your Content Distribution Network
[2010-03-05] This may seem obvious to some but I come across many brands (big and small) who have yet to optimize their content distribution network. A content distribution network is sometimes referred to as the "hub and spoke" model of a brand's web presence. The hub serves as the "base of operations" and could be a web page or blog. The spokes are the brand's "off domain" web properties and can include sites like Facebook, Youtube, Flickr and Twitter.
How To Implement SEO Techniques
[2010-02-11] Today's post is based on this great question from an SEO beginner… 'Would you agree with the notion that you must know how to build websites before knowing how to implement SEO techniques? I'm currently able to edit title, meta, and link tags, but only through a WYSYWYG editor. I'd like to move away from that in time. I know SEO's know some programming or a strong grasp of it, so how much should one know? Does having the knowledge of a programmer help you down the road? What's your opinion?'
Building Your Web Content With Online Ideas
[2010-01-26] I colleague of mine recently wrote a great blog post about website content and how it relates to search engine optimization. It's all about a developing a content strategy whereas great content is added to your website on a regular basis, showing the search engines (and those who are reading your website and visiting your website on a regular basis) that you're a thought leader, and that you have a website that is not just "sitting there" idle.
Possible Direction SEO May Move In 2010
[2010-01-05] SEO has come a long way since its early days in the 90's. Back then website owners woke up to the idea that having highly visible sites in the search engines brought valuable business results.
How To Sell Executives On The Importance Of Search Marketing
[2009-12-15] Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about:
Increasing Your Shopping Site's SEO Through URL Structuring
[2009-12-03] When you run an online e-commerce store with a shopping cart, it's quite easy for your architecture and URL's to enter into territory that's not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart.
Reigning In Your Social SEO Budgets
[2009-11-05] Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.
Building Your Site Links To Gain SEO Rank
[2009-10-16] As advances in technology move forward, the needs of online users change, the methods of advertising also experience an evolution over time. One of these more recent advertising methods has been link building. There are a lot of varieties of link building. Moreover, there are new rules that have to be followed to ensure the success of this method. But the benefits hardly ever change.
Optimizing Your Site While Under The Weather
[2009-09-22] Okay, in all honestly, if you are actually in bed with the swine flu, you are probably better off sleeping, but if you are nurturing the tail end of a flu, or even just the common cold, you may be able and willing to get a few things done.
Tapping Unconventional Sources Of Web Traffic To Boost Profitability
[2009-09-03] With the number of courses and affiliates entering the PPC, SEO and social media fray, it can be tougher for new affiliates to get traction with their new campaigns, considering unconventional sources of traffic can turn on the profitable taps.
Building Content For Others To Promote Your Site
[2009-08-11] In 2009, Google places a lot of trust in authority. Authority, in terms of ranking, typically means "an established site with a high number of inbound links from authoritative sources". Ranking might also have something to do with popularity. And the usage patterns on your site. And various other signals of "establishment" known only to the Google alchemists.
Understanding Modern Use Of Keyword Density
[2009-07-21] The subject of keyword density has been open to debate for a long time. In the early days of search engine optimization, high keyword density was the order of the day, to the extent that you would have the same keyword repeated several thousand times on the page, in small print that matched the background color of the site.
Building The Best Site To Retain Visitors
[2009-07-07] Over the past few weeks, Google have been running a series for website owners called "speeding up in a slowdown", where they discuss ways to grow your business in tough economic times. They're half way through the five week series so I've decided to pool together and share some of the best tips they've released so far.
Creating An SEO Barrier Of Plausible Deniability
[2009-06-24] One of the key aspects of any SEO strategy is knowing the risks of the tactics you use. As those tactics approach or break Google's guidelines the more likely they to get you penalized or banned. Knowing where you are on the risk scale helps you know when it is imperative that you take precautions and try to create a barrier of plausible deniability.
Google Releases Dashboard Features For Local Businesses
[2009-06-03] Yesterday, Google launched a new dashboard feature in the Google Local Business Center (LBC), which will provide businesses with new visibility into the techniques their local listings are found on Google. It will also enable them to make better decisions regarding customer's attraction.
Searchers Increasingly Expect To Interact With Search Content
[2009-05-13] Changes in consumer preferences towards news consumption and sharing habits via the social web present both challenges and opportunities for PR agencies. Searchers increasingly expect to interact with what they find via search.
How To Choose The Correct Domain For Your Brand
[2009-04-29] Choosing a domain name for a new project can be a little daunting. All the good names are gone. Once you find something acceptable, you'll have to be sure you can live with it for a long time. And what about the implications for SEO? So many considerations.
Using Plain Language To Optimize Anchor Text
[2009-04-09] Jakob Nielsen recently put up a nice article about link text, titled First 2 Words: A Signal for the Scanning Eye. In it, he covers some guidelines for creating anchor text, reviews some specific examples, and reports on usability testing they did of various link implementations. The article is worth a read for any SEO.
Does A Secondary Link Increase Your Site's Ranking?
[2009-03-19] A little while ago, Willy Franzen of One Day One Job was doing a 1-hour phone consultation with me, and he asked whether a second link from any given page would also boost the page's ranking.
Indexing Certain Pages Of Your Site
[2009-03-03] I've often been asked why particular pages are not indexed. Honestly, you can never be sure until you fix the problem. If you think that you've isolated the problem, you never know if you've only corrected one of multiple problems. So, it's best to take it step-by-step.
Learning The Difference Between Good And Bad SEO
[2009-02-12] Time and time again it seems that SEO consultants are having to help the general public understand the good and the bad of Search Engine Optimization. There is a wealth of website and SEO information out there that the general public simply can't tell what is good useful information as opposed to silly ignorant and possibly hurtful bits.
Kick Start Your Organic Search Marketing
[2009-01-20] As a new year arrives and we all make our resolutions and plans for 2009, here's the "Ultimate SEO Checklist" to kick start your organic search marketing.
Add Social Media Marketing to Your 2009 Strategy
[2008-12-22] Social marketing is the new search engine optimization. Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity.
Answering The Common SEO Objections Made By Clients
[2008-11-25] When you're pitching for SEO business, what objections do you hear most often? Knowing what objections to expect, and how to handle them will help you win business. Here are nine common objections made by SEO clients, and a few ideas on how to deal with them.
An SEO Strategy Is An Organic Process
[2008-11-06] Your SEO campaign should change focus as your popularity grows. The SEO approach for an established site can be quite different to that of a new site, mainly because, with an established site, you can leverage the power of your inbound linking.
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