|
Top Articles
What Is A Copywriting Motivator?
[2012-01-13] Well, before I answer that, think for a moment about what it is that makes you decide to buy something.
How Do You Prepare For Meetings?
[2011-12-21] Regardless of what business you're in, conducting a meeting is bound to be part of your marketing process.
How and Why to Use Pinterest for Business
[2011-12-12] These days we get a new "it" thing every few months. Right now a newish service called Pinterest qualifies as next year's Google+ or Twitter.
Over 100 ideas to help you grow a great business!
[2011-12-09] I have some really useful marketing and business development ideas to share with you today.
Bringing Search, Social, and Content Marketing Together
[2011-11-17] Welcome to Day 2 of live coverage of #seschi 2011! My second session of the day discussed the Convergence of Search, Social, and Content Marketing. The session consists of 3 high profile panelists and the biggest audience I've seen yet at the show! This should be GREAT!
Be Cautious While Using Paid Links
[2011-10-27] Paid links, also referred to as "rented" links, have been around since Google's rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google's own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, "do they still work?" In short the answer is "yes!" However before you go out and take advantage of this proven strategy, proceed with some caution.
Who Can Notify You On Google+
[2011-10-13] In continuation with constant evolution, Google+ has come up with new notification controls. These controls let you select who can notify you on Google+ and who cannot.
Don't Overlook Blogging As A Powerful Business Tool
[2011-09-29] One of the most important aspects of your SEO strategy is the generation of back links. One of the best ways to do that is to blog.
Has Your Call to Action Gone AWOL?
[2011-09-15] Creating eye-catching, interesting and relevant copy is not easy.
How Google+ Can Impact Your Brand
[2011-09-01] It is the era of social and Google+ is the latest entry in the arena. This attempt at social networking by Google seems to be working as in a month only the user base shot up to 25 million. So, it has potential and if you want to mark your presence on Google+, then you will have to keep certain branding tips in mind.
Social Media Solutions On A Budget
[2011-08-19] Social Media is very effective when it comes to building your brand and promoting it. However, it seems pricey to many organizations. At the SES San Francisco 2011, the panel discussion on- Social Media Solutions On A Budget focused on the free to low cost tools and strategies that can help companies take up social media.
Don’t Be a Content Marketing Grinch
[2011-08-04] Your Content Should Be Centralized and Decentralized
Social Media Myths
[2011-07-20] Social media is many things to many people. For some, it's a core part of their overall business and marketing strategy. For others, it's a key player in driving traffic to their blog. For others, it's a new toy they're just beginning to play with. And for some, it's about as interesting as pond moss.
Online Video Tips for Small Business and Affiliate Marketing
[2011-07-07] This time someone interviews me. A friend of mine - Bob Thordarson, CEO of BluCapp, Inc. interviewed me about online video for a webinar he was putting together. He gave me a copy of the final video so I wanted to share it here on the Expand2Web Podcast.
Questions That Every Business Owner Must Answer
[2011-06-21] You've created buzz and awareness about your business, you've gained permission to educate and you've even started to build trust through your content and SEO work - prospects are coming to know, like and trust you - you've achieved the equivalent of marketing nirvana, right?
Ideas To Unlock Creativity In Your Business
[2011-06-07] Are you looking for a way to capture your ideas, in fact even unlock creativity in your business? They you might want to consider using a mind map.
What It's Like To Be A Founding CEO As A Company Grows
[2011-05-26] You usually hear a lot about the early days of being a founder CEO, but I'm going to try to write more about the days of being a founding CEO as a company grows. The articles will probably be shorter and more frequent. Earlier today, someone asked me on Formspring what the most under-rated quality of a CEO is and I responded very simply with this: The Ability To Let Go. Late last week, I was lucky enough to get advice from a very successful CEO that told me: only focus on tasks that you yourself can specifically do. If it's something someone else can do and it constantly eats into your time, then you should find someone to fill that role if you have the resources. It resonated with me heavily as I find Onswipe growing faster than ever before and thinking about what tasks I should be taking on every day.
How Dominant Is Social Media Marketing To Buyers?
[2011-05-10] In 2010 The Base One Agency of London sponsored some of the most important research I've seen in our field. And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior.
…But I Don't HAVE a Fracking Coupon!
[2011-04-28] Coupons are a great way to entice new visitors to purchase something from your site or to reward frequent customers. The popularity of Groupon is a great testament to the power (and desire) of coupons.
Why You Matter Online
[2011-04-12] When you start a new adventure, it can be pretty daunting. A new job; a new romance; a new school or college. Online is no different. The first time you join Twitter, it's like a crazy maze. When you log into Facebook, there's no quick set-up guide. If you want to start a blog, the choices can be bewildering.
Giving Your Brand The Upper Hand Through Social Media
[2011-03-31] Let's not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical "master and servant" to something closer to "peer to peer." But even transformative shifts don't dictate that you can rewrite rules and rationality.
SXSW Session Recap: Slaying The Social Media Apocalypse
[2011-03-15] I've attended quite a few panels, conversations and industry parties over the past few days and I have to hand it to Greg Matthews (Group Director at WCG & former Director of Social Media & Consumer Innovations at Humana) and Jaime Punishill (Global Head of Wealth Online, Thomas Reuters) for putting on a most impressive show
Article Headlines – How To Make Them Great
[2011-03-03] The art of a great article - other than interesting content people want to read - is a striking headline that makes it stand out.
How to Address And Resolve The Issues With Social Media
[2011-02-17] Social Media Marketing has taken a firmer position within the marketing mix of most companies in one way or another. For some, social web participation is a natural fit. For many others, being more social isn't in the management DNA. Regardless, marketers are held accountable for improving the bottom line and with that comes a number of common "headaches".
Are Colleges Seeing The Importance Of Social Media?
[2011-02-01] My daughter has reached the end of her college selection process. She's our first student headed off to college, so it was a learning process for all of us. She did a great job and she was accepted to her "college of choice" and she is relieved and happy.
|
|
