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12.22.08 Add Social Media Marketing To Your 2009 Strategy  By Todd Malicoat Social marketing is the new search engine optimization. Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity. What is social media and why do we need it? Wake up and smell the series of tubes. Here's social media in plain English. You're banned from using the company email and internet until you read the Cluetrain, and can name at least 10 social media sites, and which 3 are likely to drive the most traffic. If you're in a corporation that won't listen, or change anything because of what lawyers say - you deserve your miserable cubicle dwelling existence for not standing up and pitching things better. I hope your 401k makes it out the door before your idiot executives bankrupt the company drinking fine wine and Cristal on their executive retreats to Tahoe. Redtape sucks, and generally only exists to screw people. Find a better company, and keep learning how to pitch the novel idea of treating your customers and web visitors with respect. How to Pitch Social Media Marketing Internally in 6 easy steps: 1. Create Positive ROI on keyword set for a PPC campaign. 2. Explain lifetime value of a converting customer that came from that keyword set 3. Sell the value of SEO as a long term, less expensive form of PPC on above mentioned keywords. Here's somehelp. 4 . Demonstrate the need and importance of links to search engine rankings. 5 . Explain the value and process for obtaining links (and how much these would cost). 6 . Introduce the idea of linkbaiting and social media marketing.
I know, I know, that sounds a whole lot easier than it is when you're facing the red tape in your company. Build your case slowly, and plot your strategy to be executed over time. More help to build your case below. 9 Reasons you NEED social media marketing in 2009 1. Your competition is doing it. Most of the competition that's doing it, you didn't even know was your competition - UNTIL they started showing up for your best converting search phrases. Why are they showing up you ask? Well, they're leveraging social media to build global link popularity and brand awareness. You're customers know who they are now, and know that they're faster, smaller, more efficient, and will keep them happy. They've implemented the technology to minimize overhead, and are treating customers better. Continue reading this article. About the Author: Todd Malicoat aka Stuntdubl made his first horrible looking website full of animated .gifs in 1997, and after fours years of failure and experimentation ended up in the world of SEO and internet marketing in early 2001. He is currently an independent marketing consultant from the SEO school of thought. Todd earned a bachelors of business adminstration from Northwood University in 2003 while running an web design and consulting firm Meta4creations, LLC. Todd is a speaker at both Webmasterworld and Search Engine Strategies conference |
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