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01.05.10 Possible Direction SEO May Move In 2010  By
Aurora Brown SEO has come a long way since its early days in the 90's. Back then website owners woke up to the idea that having highly visible sites in the search engines brought valuable business results. Today we continue to see that importance and SEO continues to expand past its horizon. New tools are driven from the demands it creates and it continues to deliver the results. SEO has an endless ground for expansion and growth. Here are some possibilities of what we may expect for SEO in 2010… Google's Real-Time Search will disappear. It's still too buggy and distracting, not to mention cannon fodder for spammers. We'll be seeing less of it in 2010. The value of links from status updates is increasing. Influencing factors will likely include relevance and reputation of the link source(s). Personalized Search is the new reality. Get used to it. Branding is more important, it's harder to gain (and lose) rank, and there is no such thing as "normal ranking" anymore. It's a two-engine war in 2010: Google and Bing. (The battle begins!) SEO tools from Yahoo! (such as Site Explorer) will disappear. When the Microsoft-Yahoo! agreement goes full throttle, these handy tools are unlikely to stick around. Spending on search marketing and SEO will go up. As businesses become more aware of the importance of SEO - in terms of Strategy, Engagement and Optimization, rather than just old-school link building and on-site optimization - we'll continue to see a trend of them turning to agencies and consultants for help. There'll be more focus on conversion. Many queries won't result in traffic driven to your site. Google and Bing are doing a fair job of including referential content in the search results directly. Weather, flight times, sports scores… questions that were previously answered on individual sites will now be answered within the search engine itself. Comments About the Author: Aurora Brown is the Social Media Manager and Editor-in-Chief for Authority Domains online marketing company. She currently authors the Authority Domains Search Engine Marketing Blog and is working on her first novel. |
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