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02.11.10 How To Implement SEO Techniques  By
David Leonhardt Today's post is based on this great question from an SEO beginner... 'Would you agree with the notion that you must know how to build websites before knowing how to implement SEO techniques? I'm currently able to edit title, meta, and link tags, but only through a WYSYWYG editor. I'd like to move away from that in time. I know SEO's know some programming or a strong grasp of it, so how much should one know? Does having the knowledge of a programmer help you down the road? What's your opinion?' It's a good question. With so many web designers and web programmers offering SEO services to their clients, it does make you wonder what the relationship is between SEO and HTML (and other aspects of programming). Here is what I responded, quickly on the fly... Some knowledge is absolutely necessary - enough to give instructions to the webmaster. For instance, not to change the <h1> tag to <h3> to reduce the font size, but to control font size via CSS, for example. But I don't think an SEO needs to be a programmer. The more you know, the more helpful, of course. I taught myself HTML before I knew about SEO, but I am certainly not a programmer. This is what I used to learn (I can't believe it's still there!) Of course, many clients don't have a webmaster. Many times they want to just hand the website over to you and make it rank well. Those times, you better know your HTML, at least well enough to make changes to the site code. Other times you are working in a CMS that doesn't even let you get to the HTML. Grrr. I put the question to a few SEO colleagues I respect and converse with on Twitter. Here are some of the views they hold on this topic... Dean Cruddace (@seobegin) says... My short answer is yes, an seo with a working knowledge of html and a basic understanding of other coding languages will dissect problematic sites quicker. My reasoning: SEO's of varying levels will work with a variety of CMS's from basic coding in notepad through to enterprise level content management systems, understanding exactly, or at least to a good level what each one delivers is in my opinion an important factor. Over time you become accustomed to reading html and in time you can get straight to nuisance code or you can amend by hand those individual tags, classes or calls so much quicker when you have a working knowledge of html. Grosen Friis (@GrosenFriis) says... Yes I think SEOs need to know HTML, SEOs cannot just know a bit about titles and linkbuilding. SEO's that do not know HTML cannot: - detect all types of indexing barriers - detect duplicate content properly - do PageRank sculpting Most importantly, SEOs that do not know HTML may find different technical SEO problems on a website, but they will seldom be able to come up with technical solutions to fix them. It's like going to a garage with your car for service and the mechanic says "Your car needs more than service, it has problem A, B and C, but sorry, I do not know how to repair them" Continue reading this article. About the Author: David Leonhardt is a Canada-based SEO and viral marketing consultant. He operates in English, French and Spanish, providing custom SEO programs for clients aiming to be top players in their niches. http://www.seo-writer.com/blog/ |
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