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03.25.10 Optimizing Blog Post Titles To Increase Your SEO  By
Wesley LeFebvre How's it going everyone? Good I hope! Yes, Yes, I know, it's another blog post about Wordpress. I thought it would be helpful t to share with you another related tip on how to further optimize your individual blog posts in Wordpress by expanding on our last post optimizing your Wordpress permalinks, rather than moving on to a completely new area. This time I'm going to tell you how to optimize your individual post titles for users as well as the search engines. You're going to need to install the all-in-one SEO plug-in to do what I'm about to show you. And I highly recommend you do it now if you haven't already. This plug-in has many great features, so even if you don't use the plug-in the way I'm going to show you here, you won't be disappointed by installing it. It is absolutely the most useful plug-in I use. Once you have the plug-in installed, you can now optimize the title of your post for the search engines, while leaving the heading of your post perfectly written for your users. The below image shows you the section on the post edit page that allows you to add a custom title tag, description and keywords meta tags.  For this blog post I changed my the title to "Optimizing Blog Post Titles in Wordpress", which is what will be shown as the click-able link in the SERPS; whereas I've used "Optimizing Your Blog Post Titles in Wordpress" as the name of the post, which is what will be shown as the heading of the page, in an RSS feed reader and the subject line of email subscriptions.  The downside to customizing your post title tag and post name is that your anchor text to that blog post won't match exactly as it would have throughout your site. So you may rank lower than expected for certain search phrases, especially when you're site is low on domain authority. I actually consider this an advanced SEO technique, and don't suggest worrying too much about practicing it unless your domain has a decent amount of authority or you're very comfortable with SEO. As always, I hope you appreciated this post. I appreciate you taking the time to read it. If you have any questions, or want to share your thoughts, please feel free to leave a comment here. I'd love to hear your experiences or opinions regarding custom blog post titles. To great success! Comments About the Author: Wesley LeFebvre owns Seattle Web Services, a Seattle-based search engine marketing company, and blogs regularly at SEOrankings.com. |
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