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[2009-12-15] How To Sell Executives On The Importance Of Search Marketing
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about:
[2009-12-03] Increasing Your Shopping Site's SEO Through URL Structuring
When you run an online e-commerce store with a shopping cart, it's quite easy for your architecture and URL's to enter into territory that's not friendly for search engines. Here are some basic tips I recommend for everyone working with an online shopping cart.
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