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[2010-08-31] Measuring Your SEO Rankings And Traffic
SEO goals differ, but most focus primarily on rankings in SERPs or only on increases in conversions and profit or revenue.
[2010-08-18] Pulling The Wool Over Your Eyes With Statistics
We get presented with graphs and statistics every day. "Most SEOs think keywords in the title tag is an important ranking factor." "Spending on search to rise by $10b". Ever get that feeling that what you're being presented with sounds plausible, but the conclusion just doesn't make sense?
[2010-08-05] Understanding The Requirements Of SEO
A big part of the agency-client relationship when it comes to SEO involves expectations. This is because we need to make sure that our clients understand that search optimization requires a certain level of commitment and action that may not be found in other advertising initiatives.
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