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[2012-02-14] Using Social Media To Sell
One of the main barriers preventing businesses from getting stuck into social media is that they don't believe you can actually sell using it.
[2012-02-02] Is Your Website Content In The Right Place?
Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don't bury the lead, blah, blah, blah. And especially-don't put important stuff "below the fold." Below the fold once meant that you keep the good stuff on the upper half of a broadsheet newspaper page, but on the Web it has come to mean that you put the best content at the top of the screen so that people don't need to scroll down to see it. And I knew all of that. At least I thought I did.
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