In terms of all the other pages, it's difficult to perfectly articulate how to align keywords with pages. The problem being that every website is different, with its own unique set of pages. For keywords describing alternative locations multiple locations, or different ways to describe a location, it's best to position these words on the Contact Us, About Us, or Directions Pages. It may be necessary for some businesses with many locations to create new pages for each location keyword. The rule of thumb being one keyword for each location. (If making new pages is easy, create a new page for each location).

If a keyword is going to be used to describe another aspect of a particular service or product your company provides, intuitively it's best to keep that keyword on the product or services page that is the most closely related to the keyword. For instance, if a site's main keyword phrase is "Pittsburgh Landscape Design," but the company also provides mulch delivery the best alternative is to:

• A) Place the keyword on a new page exclusively for mulch delivery


• B) Place the keyword onto a page that describes alternative services the landscaping company provides.


• C) Place the keyword on a page that describes all of the services offered.

Chances are after you have assigned most of your keywords to pages there will still be a number of pages without a designated keyword. Its best to at minimum perform some light optimization on these pages. For now mark all the left over pages with a "*" to note that they will be optimized to support the homepage keyword. This will be discussed post 10.

Using the homepage keyword elsewhere on a website is known as the halo effect (illustration here). The logic is that the more pages search engines see based around your homepage keyword the better the chance they will rank your site higher for that keyword.

Here is an example. If I have a website with the homepage keyword marked "Gym Pittsburgh," I will want to integrate this keyword into other pages. For instance, on an hour's page I would change the title tag to , "Hours - Gym Pittsburgh," or possibly "Hours - PGH Super Gym - Gym Pittsburgh." In the coming post I will cover title tag optimization, but for now simply mark the left over pages with an "*" and the main website keyword after.

Tune in next time for tips on how to create instructions, and individually optimize each page on your website.